Principles of Marketing Inro Post

Hi all! My name is Charli, and I am really excited for this, my first marketing class! I am a Sociology major, and while I love my sociology classes, I was starting to get worried about not knowing what I wanted to actually DO with my degree. I started thinking about some of the ways I've read about sociology being used, and I remembered being really fascinated by a sociologist we read about in one of my intro classes. He did some work for a really large department store to help them create a shopping experience that customers would find more enjoyable. He told them how to layout their floor plan, what music to play, etc., and really improved their sales. He did all of that by watching the groups of people who shopped at those stores and analyzing what those people would be most attracted to and most comfortable with. He basically did market research, in which the product was the whole store! Once I thought about that example of sociology within marketing, I thought about the ways that commercials, etc., are aimed at particular target populations, and I began to see some potential for working in marketing and advertising with a degree in sociology. So I'm adding a Business Administration minor onto my existing program, and I hope to use what we learn in this class to knock the socks off of some future employer! :)